ReBrand [Topic: French Montana]

We dive into the inner mechanics of what a brand is, how a brand evolves, reinvention and rebranding strategy.

We use French Montana’s recent project, background as a hustler, entrepreneur, and dynamic musician as a example of how to execute this flawlessly while also highlighting a few of his teams mistakes.

We’ll also talk about Blank Square, a world-class film studio and how ideas are taken from concept to realization.

They Got Amnesia (Short Film)

French takes you into a different world with his latest project THEY GOT AMNESIA.

The short film “They Got Amnesia” (multiple music videos blended together) made to compliment the LP of the same name I nspired us to extract all the insights we could about executing a successful REBRAND as an artist.

This is done not only visually but is a literal internal process of human evolution.

French endures a life altering ICU incident, takes the time to learn and grow from it, change from it, and then retells the story of his undying determination to over come his state of poor health, which can happen to anyone of us.

This consultation will help artists understand where they are, who they are, how and when to execute the brand transition they want to make.

We’ll cover what a Brand is, what your brand archetypes are, and help you craft and articulate your own personal story of evolution so you can have a nearly endless surplus of inspiration to create new powerful music from, and a refined demeanor and reputation to go along with it!

Rebrand like #FrenchMontana